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18. November 2020 • The Misprint Collection
One of Typerotation's main goals is to transfer our digital fonts to an analogue translation — each release of a digital font family is not complete until a physical specimen is produced. In this way, we want the digital, disembodied fonts to be experienced with more than just your eyes. Just as in the days of lead type you could touch type, feel its weight, sense its temperature, absorb its smell, we are creating a translation of these sensory perceptions. With the release of the Match and Match Stencil Superfamily we started with an initial limited T-shirt collection, two motifs each in black and white. In order to fully experience the process of the production, to get an influence on it at every step and also to make ourselves aware of the value of our product, we decided to finish the T-shirts by hand with screen printing. Read more about the Match Shirt Collection here. Many aspects come together in the hand screen printing process and so, despite experienced craftsmen, an eye for perfection and good planning, it is impossible to avoid unforeseen results. We leave the path of Command+Z. As soon as the color contacts the shirt, it is connected to it inseparably. In addition to a well-set-up screen, the selection of the appropriate color as well as the positioning of each individual T-shirt, the application of sufficient pressure when the squeegee is pulled over the screen, for example, the consistency of the ink as well as the influence of the ambient temperature on it play a decisive role.